Online marketing encompasses all areas described in the services offered by PML Web Creations. From website design and development to social networking implementation, marketing methods are considered and implemented based on the individualized needs of each business or organization.
The websites developed by PML Web Creations are based on client needs. Pre-designed templates are not used. To meet the needs of clients, websites are created using the layout, colors, graphics, navigation, and content that reflect their business or organization.
Often, clients have come to PML Web Creations with a need to redesign a current website that was created from a template or website builder used by a relative, friend, volunteer, or employee. The current website did not seem to show the company or organization's identity or it simply was not fully functional. PML Web Creations has successfully redeveloped these types of websites, along with the development of new websites.
PML Web Creations develops websites for use on the various computer platforms: Desktops, Laptops, Tablets, and Smartphones.
PML Web Creations develops websites based on the SEO guidelines of the Google and Bing search engines. Much is done to improve a website's ranking in these search engines, including Yahoo!, which is currently powered by Bing. These tasks include coding based on W3C standards, careful specification in the "title" and META tags, simple and easy-to-follow navigation, content that reflects an organization's business, and suggestions to clients to seek out inbound links and be engaged in social networking.
Submission into Google Places and Yahoo! Local Business are two major tasks that could be done for PML Web Creations clients along with a review and submissions in other popular online directories. These submissions are additional methods for a website to rank higher in the major search engines mentioned above.
Many types of graphics are used in a website and other online platforms that are used by businesses and organizations. These include photos, backgrounds, flyers, navigational buttons, and symbols. PML Web Creations has edited photos and created customized graphics in the mentioned graphical areas, including the creation or recreation of business and organizational logos.
PML Web Creations primarily uses the WordPress blog software. Clients have used blogs to communicate events and business-related content to their customers, but the blog software can be used to manage website content as well (see below).
WordPress, TokoLite, and CushyCMS are the primary content management systems that have been implemented by PML Web Creations so that clients can change their own content. Based on client needs, other CMS's could be used in the future.
Social networking is another method for a company or business to engage more customers, clients, or Internet users. PML Web Creations can set up a client's business in Facebook, LinkedIn, and Twitter or in any other social networking platform. This also expands a business or organization's presence on the Internet and improves their ranking in the major search engines.
PML Web Creations has utilized Constant Contact for clients' email marketing campaigns. In addition to this type of marketing, email communications have been incorporated in websites and subsequently formatted to include clients' business and organizational identities.
If a client has a need to present their work in a graphical method, PML Web Creations has been able to meet this need. This has been done by using album presentation software that included portfolio descriptions and modifications to more easily view parts of the portfolio.
Online store development would be done using pre-existing software. Although it is possible for PML Web Creations to write an online store application, it is highly recommended that other software be used. This is due to the high cost that would be incurred by clients. It is best that pre-developed software be identified and PML Web Creations would modify it to meet a client's needs.
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HTML, CSS, JavaScript / jQuery, PhotoShop, Flash, Weblog Development (WordPress, MovableType), Search Engine Optimization (META tags, Google Analytics), Online Forms (Perl), Social Networking (Facebook, Twitter, LinkedIn), Email Marketing (Constant Contact), Content Management Systems (Toko, CushyCMS), Graphic and Audio Implementation, Microsoft Office, Logo Design, eCommerce Applications (Yahoo!, SQL, PHP), Dreamweaver, XML
