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Portfolio Update

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Periodically, I update the online ‘Portfolio’ in my business website and have recently done so.  This time, I’m letting everyone know.

Check it out by clicking HERE… feel free to pass it along.

Thank you!

Add comment July 26th, 2011

How to Promote Your Business on the Internet: Part 1

blogpic1This is the first part of a three-part series that explains what you can do to promote your business on the Internet.  The three parts of this series include website development, search engines, and online advertising.

Website Development

  • Use the Services of a Professional Web Designer/Developer.  You may have heard about the many website development tools endorsing the possibility that “anyone can create a website” with their software.  Relatives, friends, volunteers, and current employees might be able to do this for your business.  However, there are many other tasks that professional web designers and developers do to make your website truly effective.  These include ease in navigation, effective placement of content, color and font usage, graphic options, and handheld device considerations.
  • Use Standards Compliant Code.  My clients’ websites are coded using “hard-coded” HTML.  What this means is that I do all the coding without using website building software (e.g., FrontPage, Dreamweaver, Microsoft Office).  This gives your website a greater chance of working in all the web browsers even when they change their code.  These browsers include Internet Explorer, Mozilla Firefox, Opera, Safari, and Chrome.
  • Keep Your Layout Simple.  In most cases, your website has only seconds to keep the attention of an Internet user.  It needs to represent your business identity, be attractive, contain simple content, and be easy to navigate.

The above information can be helpful to your business.  If I can be of assistance, please contact me.

Add comment March 3rd, 2011

How Legit are You?

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Make sure your business is listed in Google and Yahoo!

One way that the major search engines locate a website is based on algorithms that test the legitimacy of a business or organization.  How do they do this?  The search engines look to see if, and how many, directories your website is listed in and if these directories are related to your business or organization.

These directories include online phone directories (e.g., AnyWho, dexknows, yellowpages) and business-related directories (e.g., “All the Food” and “Local Restaurant Direct” for restaurants).

The first step, though, is to ensure that your business is listed in these two major directories:  The business directories of the Google and Yahoo search engines.  They are called Google Places and Yahoo! Local and can be accessed at the following links (click on the highlighted words below):

Yahoo! Local
Google Places

Check to see if you are listed.  If you need assistance, please feel free to contact me.

Add comment February 19th, 2011