How to Promote Your Business on the Internet: Part 1
This is the first part of a three-part series that explains what you can do to promote your business on the Internet. The three parts of this series include website development, search engines, and online advertising.
Website Development
- Use the Services of a Professional Web Designer/Developer. You may have heard about the many website development tools endorsing the possibility that “anyone can create a website” with their software. Relatives, friends, volunteers, and current employees might be able to do this for your business. However, there are many other tasks that professional web designers and developers do to make your website truly effective. These include ease in navigation, effective placement of content, color and font usage, graphic options, and handheld device considerations.
- Use Standards Compliant Code. My clients’ websites are coded using “hard-coded” HTML. What this means is that I do all the coding without using website building software (e.g., FrontPage, Dreamweaver, Microsoft Office). This gives your website a greater chance of working in all the web browsers even when they change their code. These browsers include Internet Explorer, Mozilla Firefox, Opera, Safari, and Chrome.
- Keep Your Layout Simple. In most cases, your website has only seconds to keep the attention of an Internet user. It needs to represent your business identity, be attractive, contain simple content, and be easy to navigate.
The above information can be helpful to your business. If I can be of assistance, please contact me.
Add comment March 3rd, 2011
